About
Luxury GetwAI — helping remarkable places become known where it matters.
We pair an operator's instinct for luxury marketing with AI tools — validating how a brand will be read in a new market, then helping execute it. Into Korea, or out to the world.
Founder
Jinny Kim
Luxury marketing consultant · Founder of Luxury GetwAI
I spent 13 years inside luxury, travel, and hospitality. Now I help remarkable brands become known where it matters — into Korea, or out to the world.
I've worked at the counter of a high jewelry maison, inside a national tourism board's Korea office, and between two countries at an embassy — Van Cleef & Arpels, Switzerland Tourism, the Embassy of Greece, Park Hyatt. Different rooms, one throughline: helping people on one side of the world understand something remarkable on the other.
Along the way I noticed a pattern. The famous houses already have everyone's attention. But a heritage hotel, a family-run destination, a maker with a real story — often the ones most worth discovering — have no clear way to be understood in a market like Korea. The budget tends to go to those who need it least.
Luxury GetwAI is my attempt to shift that, by combining what I learned in those rooms with AI — so that being remarkable is enough to be found, even without an agency's budget. I also run my own fine jewelry house, Marelis, which keeps me honest about how hard, and how worthwhile, this work is.
I'm based in Korea and work in both directions — overseas brands that want to be understood here, and Korean brands ready to be understood abroad. If that's you, I'd like to hear your story.
Built on operating experience at:
The work